Invite Via to inspire your team.

Our director, Val, on what Via can offer at our unique live events.

Val’s seen the future, and it’s systemised.

She speaks of leaders able to lean on their systems with full confidence that they’ve been built to make their businesses work not just smarter, but also harder, so that they and their teams don’t have to.

Scaling without chaos

Simplify growth with systems that work harder and smarter.

The wild ride of change

Learn the secrets of the most mindful leaders.

Efficient Systems Design

Create the very best experiences to stand out in your industry.

Valerie, one of our consultants at Via Technology.

Valentina

Hailing from Italy and now based on the Sunshine Coast, Val is a distinguished Digital Transformation thought leader, thanks to her distinctive take on systems advisory and much sought-after strategic skills.
She’s also a co-founder and director of Via Technology, a company created to help service-based leaders reveal and refine their Core Business System, so they can analyse, optimise, and monetise for consistent and confident growth. 

Listen in to recent interviews with Val.

Podcast - The AI Apprentice

Title: How to choose the right AI tool
Date: January 2026

Too many businesses get excited about "efficiency" and forget about experience.
Val and Amy unpack how to automate and stay up to date with tech advancements, while maintaining your unique and deeply human business differentiator.
"it’s the operational truth bomb you didn’t know you needed" - listener feedback

Podcast - Q&A With S&A

Title: It's All A Dance: Simplifying Business Systems & Processes
Date: December 2025

Val joined Andrea McKenna on Q&A with S&A for a deep and practical conversation about what it really takes to make a business run smoothly and scale without chaos. We talked about why so many organisations get systems wrong and how simple shifts can create huge improvements.

Podcast - The Hustle Rebellion

Title: People-First Automation that Actually Works
Date: November 2025

Val joined Heather to share how to build smarter systems that scale a business without losing the human touch.
If you’re ready for your business to run more smoothly, this episode is a great place to start.

Speaking - National SIL Summit Gold Coast

Title: Does AI fit in your Digital Transformation? Let’s find out
Date: September 2025

While everyone’s talking about AI, and asking “CAN we use it?”, smart leaders are asking “SHOULD we use it?”. This interactive session flips the script: workshop live with your peers, uncover blind spots and leave with sharper clarity about where (and if) AI fits in your organisation.

We also launched our first book, written in collaboration with Tania Gomez and a brilliant group of NDIS industry experts.

Podcast - Conscious Leadership with Alex

Title: The Balance of Tech, Trust & Transformation
Date: November 2025

Val joined Alex Terrey to explore what it means to humanise digital transformation: blending the precision of technology with the depth of human awareness.
At Via, we believe in leading with intuition as much as data, and creating Systems where people and purpose drive lasting change.

Podcast - The Provider NDIS Mentor Podcast

Title: Future-ready NDIS Systems
Date: October 2025

Val joined Greg and Michael on The Provider NDIS Mentor Podcast, where they dived into how businesses can build smarter systems that grow with them, not against them.

Podcast - Top 5 - Business Excellence

Title: Designing Systems That Deliver Unmatched Customer & Team Experiences
Date: October 2025

Val's conversation with Rael and Lindsay delved into what it really takes to design systems that serve people first, not just processes or platforms.
If you’ve ever felt like your business is running on tools that don’t quite fit, this one’s for you.

Podcast - The Anti-Failure

Title: Clarity in the Chaos
Date: October 2025

Ever feel like you failed a software implementation? Val joined Chris Kendall to unpack why failure isn’t the enemy: it’s the feedback you need.
We also cover how to fix (or avoid) failed software launches and share a simple shift to align people, process, and technology.

Podcast - The Sales Revolution

Title: Designing AI to fit your team, not the other way around
Date: September 2025

Here’s the hard truth: technology should fit you, not the other way around.
Val and Ingrid unpack how to map your business like a board game to spot friction and find opportunities to add AI as an enhancer, not a replacement.

Podcast - The Virtual CEO

Title: Systemising Success Without Dehumanising People
Date: September 2025

Too many businesses get excited about "efficiency" and forget about experience.
Val and Amy unpack how to automate and stay up to date with tech advancements, while maintaining your unique and deeply human business differentiator.
"it’s the operational truth bomb you didn’t know you needed" - listener feedback

Podcast - Empowering Humans

Title: Future Forward Navigating Tech from a Visionary
Date: August 2025

A fun and informative discussion where we explored what it means to be an entrepreneur and business owner in today's tech world. We delved into various topics that can assist entrepreneurs, leaders, or business owners in revolutionaizing their practices and moving forward towards success.

Podcast - The Business Game

Title: How to Systemise for Scale - Better Business Without the Chaos
Date: August 2025

Join hosts Jazmyn and Dan on The Business Game as we unpack how to scale without spiralling into chaos. Our guest, Val Coin shares a human-first playbook for building smarter systems that actually work in the real world.

Speaking - Private coaching group

Title: Build your Dream Team
Date: August 2025

As a guest speaker for a private 3-day business leaders retreat, Val shares lessons learnt across 100's of Digital Transformation projects, on how C-suite leader and non-technical business operators can build a team ready to embrace and lead change effectively.

Speaking - Provider Collective
Gold Coast

Title: Confident Software Choices
Date: July 2025

Val shares lessons learnt across 100's of Digital Transformation projects, Via's frameworks, and expertise on how non-technical leaders can confidently make software choices.
With the Software Clarity Guide & GPT assistant, choosing the right software has never been easier.

Podcast - The Empathy Advantage

Title: The Role of Emotional Intelligence in the Tech Industry
Date: July 2025

Join Karen Hall, Queen of Empathy, and Valentina Coin, Systems' Fairy Godmather, for an inspirational conversation on The Empathy Advantage Podcast.

Podcast - Show Me the Money

Title: Turning Chaos into Clarity - The Human Way to Embrace Digital Change
Date: July 2025

What if digital transformation didn’t feel scary or boring? In this episode of Show Me the Money, Val Coin shares how her team at Via is helping service-based businesses embrace tech without losing their soul.

Speaking - SIL Summit QLD

Title: Scale without Chaos
Date: May 2025

As a guest speaker at 2025's Resolv SIL Summit in Brisbane, Val reveals the best way to simplify growth with Systems that work harder AND smarter.
We also got ready to launch our first book, written in collaboration with Tania Gomez and a brilliant group of NDIS industry experts.

Podcast - Biz Bites

Title: Digital Transformation Done Right - Why Technology Isn't Always the Answer
Date: May 2025

Val reveals the best way to find answer to all your technological questions, make software selection easy and what every business owner needs to focus on before jumping on demos and sales pitches.

Podcast - The Australian Small Business Show

Title: #44 Selecting the Right Systems, Without the Overwhelm
Date: May 2025

Val shares her insights, frameworks, and expertise on how to select and implement the right systems and technologies into your business, without the overwhelm.

Speaking - Provider Collective QLD

Title: Reading the Signs
Date: May 2025

Val shares lessons learnt across 100's of Digital Transformation projects, Via's frameworks, and expertise on how to spot when your organisatin has outgrown their Systems (and what to do about it).
Guests had the opportunity to diagnose their business with our signature Systems Scorecard.

Podcast - The Deliberate Leader

Title: Secrets from a Change and Transformation Expert
Date: April 2025

Val helps leaders trust their systems to drive performance, profit, and culture—unlocking the power of digital transformation and trust in teams and tech.

Podcast - Profitable NDIS Provider

Title: #63 The Wild Ride of Change - Secrets of the Mindful Leader
Date: April 2025

Val unpacks the real keys to successful digital transformation in the NDIS space.

Podcast - Hustle & Grind

Title: #86 Spectacular Systems with Val Coin
Date: March 2025

Val's ready to share the secrets to unlocking success in performance, profit, and culture, by adopting a future-proofed approach to system thinking as well as doing.

Speaking - Action & Intent private Mastermind

Title: Systemise Like a Rockstar
Date: October 2024

Val shares the systemisation framework developed over the years at Via Technology that every business should follow to bring their systems to the next level; she takes the room on a gamified experience to engage and spark deeper conversations and insights.

Speaking - Systemise like a Rockstar

Title: Systemise Like a Rockstar
Date: September 2024

In this invitation-only workshop, Val breaks down Via Technology's systemisation framework to help businesses level up the way their systems work.
Instead of another dry framework walk-through, she takes the room on a gamified journey designed to spark engagement, unlock deeper insights, and start the kinds of conversations that lead to real change.

Webinar - Centro ASSIST

Title: Ask an Expert: How to digitise processes without de-humanising the business
Date: March 2024

Val discuss the challenges of balancing technology and an ever growing need for efficiency with the loss of human touch a business can experience when everything is delegated to an automation.

High praise from others

"it’s the operational truth bomb you didn’t know you needed"

"Val’s thinking around how to navigate the coming together of people and technology in our thoroughly modern businesses is incredibly insightful yet refreshingly easy to understand."

"A unique voice on the transformative promise and power of better business systems." 

"Drawn from a host of industries, insights, and projects of various scales, her clarity of perspective has helped numerous organisations thrive rather than survive, via a more intentional and purposeful approach to making businesses into systems."

"Systems can be scary, messy, and confrontational, but Val creates order out of chaos, thanks to her curiosity as well as her competence."

Recent Articles from Val

View All Posts

Keen to have Via at your next event?

Get in touch with us.

Thank you for contacting us; your form is now complete and your details have been sent to us.

We'll be in touch soon to discuss your unique needs.
Oops! Something went wrong while submitting the form.

Please check that all the fields above have been completed.