What is a strategic business system?

Let's explore the components that make a system strategic in the first place.

A strategic business system is a well-designed and optimised suite of technology tools that equip decision makers in an organisation with the information they need to act for success and adapt for survival.

This definition presumes that within this type of system, there may be several sub-systems that are designed to work together to collect the vital signals from all branches of an operation and raise them in a useful and thoughtful way to the people who need to see them. 

You might be familiar with some of the tools that can be incorporated into a system like this, for instance, a CRM, an analytics tool, or an ERP. The premise of a strategic business system is not only relevant to large businesses; a business of any size, even a sole trader, can create a strategic business system to help them maintain or grow their business.

Let's consider next how we describe the role that technology is having in and on a business operation.

Describing how 'digitised' a business is.

We use the term digital intensity to express the proportion of core systems that function with the help of technology within a business operation. Below are the four stages of digital intensity as described by the ABS framework.

Digital Intensity Levels
A

Advanced

More than 70% digitised

More than 70% of processes are digitised, leveraging AI, big data, and advanced analytics. These organisations are at the forefront of digital innovation.

E

Established

40%–70% digitised

40%–70% of processes are digitised, including primary revenue activities. Organisations have embraced digital transformation across core business functions.

D

Developing

10%–20% digitised

10%–20% of business processes are digitised. Organisations have implemented basic digital tools but rely heavily on traditional methods.

B

Baseline

Less than 10% digitised

Minimal digital adoption with predominantly manual processes. Organisations are just beginning their digital transformation journey.

Here's how Australian businesses rank across various industries.

The most important thing to note here is that there is a well-observed correlation between the growth of a business and the proportion of its systems that technology facilitates. Take note: in every major sector of industry except telecommunications, more than 30% of businesses are still at a baseline level of technological implementation.

Australian Business Digital Intensity

Australian Business Digital Intensity by Industry

Data from Australian Bureau of Statistics, 2021-22

Digital Leaders

Info Media & Telecom leads with 21.8% at Established level

Digital Laggards

Construction and Other Services remain heavily at Baseline (68%+)

Clear Divide

Tech sectors vs traditional industries show stark digital gaps

"Highly digitally engaged businesses earn 60% more revenue per employee and grow 28% faster than businesses with poor digital engagement".

Australian Government Department of Foreign Affairs and Trade

Click here to read more.

What makes a business system strategic

A system becomes strategic when it is first well-designed with a purpose in mind. Strategic systems equip a business to collect, interpret and action diverse signals quickly and accurately. 

While there are many facets of a business that send signals, we have identified nine core pillars of a strategic business system: in this instance, we'll try to cut through the noise with an admittedly opinionated but no-nonsense set of benchmarking statements.

Foresight

If a system does not make planning and forecasting with confidence easier, it is not strategic. 

Risk Analysis

If a system does not help calculate and manage risk, it is not strategic.

Organising

If a system does not introduce, maintain and demand order, it is not strategic.

Performance

If a system cannot measure and compare quantitative benchmarks, it is not strategic.

Evaluation

If a system cannot collect and interpret qualitative benchmarks, it is not strategic.

Alignment

If a system cannot help its operator detect and diagnose realignments when they are needed, it is not strategic.

Financial Performance

If a system is not anchored around revenue, it is not strategic.

Customer Experience

If a system does not produce an exceptional customer experience, it is not strategic.

Synthesis

If a system cannot merge signals in a meaningful way, it is not strategic. 

You might have gathered that we take the word ‘strategic’ pretty seriously; we think this way because we believe that the business of the future must be strategic to thrive. 

We reserve the word ‘strategic’ for systems that are implemented deliberately, not by accident.

Great systems are designed.

Not all systems are created equal; at Via, we believe that the best systems are designed. Our industry experience has shown us time and time again that systems that occur by design will, by a large margin, outperform systems that occur by default. Design is one of the first steps in transitioning to a strategic business system, and design requires that we ask some important questions. 

How does the business currently gather data to make decisions? 

Is innovation a core value of the business? If not, why? 

How quickly and efficiently does the business adapt to change? 

How does the business measure productivity? 

Being a technology consultancy, we, of course, evaluate technology, but our emphasis is always first on the people that technology empowers

At the end of the day, strategic business systems are built on strong, healthy feedback loops, from the extremities of the organisation through to the vital systems that drive the engine of profit. 

Keen to learn more about what makes a great business system?

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